Latinos are, by culture and attribute, very social. Authenticity comes innately from true relationships garnered offline directly from family, friends, and community. With this ethos, Twitter has become a great platform for this ethos to continue online. Twitteros.net was built to allow users to follow and extend the Latino Conversation on Twitter.

From an experiment based solely on word-of-mouth, the community grows based solely on referrals. It serves both a utilitarian and social purpose. An extended directory allows users to find other Latino twitter members to find each other based on interest, location, music, and ethnic identity. Furthermore, blog posts and weekly newsletters allow for the daily conversation on Twitter to be recorded, extended, and engaged by users.

Users consider themselves to be digitally influential and serve to not only report as citizen-journalists, but as a community that has shifted an offline philosophy online.



From this experiment, Twitteros.net has grown to include individuals, non-profit organizations, and small and large businesses to create an extended personality for themselves. With these tools, Twitteros.net has cultivated a groundswell that has gained attention for its members. Since launch, recognition has been given by:

-Leading blogs in the industry;
-Top advertising and PR agencies and organizations, including a feature in PR Newswire's "Hispanics are social" webinar;
-In traditional mediums, such as ME Television based in Austin, Texas

Twitteros is currently the top-ranked on Google for a term that is often used in Spanish-language media to refer to Latino Twitter users. Furthermore, this has lead to a form of social currency for members from the United States to Latin America that could have only been built from the bottom-up.